"Serenity outdoors" is a company that does work outside of homes. Pressure washing, patios, landscaping.
The company was looking for an elegant, bold and modern branding for their company, they wanted to reflect the comfort and relief you feel when your home is done. ( That's called Serenity )
After many thoughts, i got the idea that this is the same feeling when you are sitting on the beach, seeing the blue sky, palm trees and the sea. and then i combined that with the shape of the house.